NVIDIA plans to reduce price of GeForce RTX 4060 Ti to compete with AMD
NVIDIA is keeping a close eye on the launch of its new RDNA 3 GPUs – the Radeon RX 7800 XT and RX 7700 XT – and doesn't plan to give them a chance to gain public attention. According to information from the Moore's Law is Dead channel, the manufacturer intends to reduce the price of its GeForce RTX 4060 Ti under the premise of being a viable option for those looking for the cost-benefit of mid-performance video cards.
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It's worth noting that the manufacturer's response to the new launches may represent a good chance for the public to analyze the values and get a better idea of which one does better in terms of performance and prices charged within the market. Currently, the 16GB version sells for US$399 and the new video cards have not yet been officially released. Rumors indicate that by tomorrow we will have a better idea of the scenario that will be presented for this quarter.
One of the points you should take into consideration is that Moore's Law is Dead channel claims that this came directly from their source within NVIDIA, but it wasn't an official announcement and their plans could suddenly change. Considering that only the 8GB GeForce RTX 4060 Ti has a “Founders Edition”, the other variants will need to be within the scope of an agreement with commercial partners – be it through cheaper components or even a reduction in costs to speed up sales.
The YouTube channel also indicates that NVIDIA's plan is to present this price reduction in the coming weeks, to go live before the launch of Starfield (Bethesda). According to the various leaks, it will be around this time that the Radeon RX 7700 XT and RX 7800 XT reach consumers and it doesn't want to leave any gaps for the rival company to achieve good sales.
Everything indicates that Jensen Huang's company is also waiting for more information from AMD this weekend, with an estimated date and the price that will be charged for the new GPUs – as well as their features, such as the long-awaited FSR 3 – to set a new course for the GeForce RTX 4060 Ti
